Highlighted work
At Asher, we partner with our select clients to make a real and lasting impact in their communities.
With Asher you are partnering with a global leader to achieve unprecedented fundraising success. Market exclusivity ensures our partnerships are free from conflict or competing interest.
Our clients’ boards and management teams value long-term collaboration, working with us to create a sustainable, annual source of unrestricted funds. Asher has to date raised more than $1.8 billion in net proceeds for charitable use.
Children’s Hospital Colorado Foundation
I see you as experts in the raffle world, and that makes you true partners in our raffle. We rely on your expertise and trust you to help make it a great success. For the Children’s Hospital Colorado, that success means essential unrestricted funds.
Jen Darling, President + CEO
The Royal Melbourne Hospital Foundation
You provide us with a good understanding of the local Australian marketplace, and bring ideas for innovations to our lottery.
Paul Urquhart, Chief Corporate Officer
Stollery Children’s Hospital Foundation
You are great at bringing us into the long-term growth strategy. We feel like we are part of that journey.
Karen Faulkner, President + CEO
About Lotteries
Charitable home lotteries or raffles are large-scale, media-driven fundraising programs that reach a new audience and deliver sustainable, undesignated funds.
The terms ‘raffle’ and ‘home lottery’ may have slightly different meanings in different jurisdictions, and when we work with a client we use the correct term for their local region. We tailor the program to adapt to the client’s brand, profile and market environment. Extensive market research and in-house experience inform the development of an aspirational prize package including luxury homes, vehicles, vacations and more.
About Lotteries
Asher runs these lotteries for clients, from initial conception through to prize draws, covering the extensive work in between.
Launching and managing a lottery is a complex undertaking: it requires expertise in finance, marketing, operations, security and strategy. Trusted, proven partners are integral to minimizing risk and maximizing return.
About Lotteries
The gaming industry is highly regulated and therefore we hold ourselves and our work to the highest standards.
We work collaboratively and efficiently with our clients’ management teams on strategic decisions and to help ensure they have the information required to help their boards fulfil their oversight roles.
About Lotteries
We help our clients to establish strong governance frameworks over their lottery operations.
We are collaborative and work with our clients to bring a tailored program to life that fits within their existing brand architecture and objectives, and their market. We don’t just deliver a ‘lottery in a box’ solution. Our clients experience significant benefits from public exposure in their communities.
About Lotteries
Asher becomes a genuine partner to our clients.
The charitable home lotteries we manage generate a steady source of annual funding for health care charities that collectively serve a population of 39 million people. Most importantly, the funds have saved lives and improved health outcomes for patients.