In 1978, S. Orme Asher brought his home lottery concept to market in Saskatoon, Saskatchewan, Canada. This was the first $100-ticket home lottery in Canada. Since then, the charitable lottery sector has proliferated across North America and, in 2004, S.O. Asher Consultants delivered the first $100-ticket home lottery in Australia. Through over 400 successful lotteries, our clients have realized over $1 billion in net revenue to advance their causes.
S.O. Asher Consultants Ltd. is a professional services firm that focuses solely on the development and management of charitable lotteries for established, influential charities.
Our valued clients are passionate about what they do, and we match that passion with a relentless pursuit of excellence. We succeed only when our clients succeed.
From start to finish, we work closely with clients to orchestrate every aspect of the lottery—and we make it simple, with experience‑backed recommendations, ample communication and clarity.
Our two hallmark principles are:
Success-based fee structure
We are a success-based firm and are paid only if our client's project is profitable.
As an exclusive provider, we will work for only one client in any region at a time.